TV, LG OLED77C21LA, 77" UHD OLED, 3840 x 2160, DVB-C/T2/S2, Full Cinema Screen, Alpha 9 Processor, webOS 4.0 ThinQ AI + ThinQ Hub, HDR10 Pro

Accentuating the bright beauty of LG OLED's self-illuminating pixels. Brightness Booster takes the improvements from the 5th generation A9 AI processor to a new level, providing up to 20% more brightness. Visuals now appear more clearly defined with superior light efficiency. The mind behind beauty. Following advances in deep learning, LG's 5th generation A9 AI processor enhances foreground and background objects, adding natural depth, and makes colors incredibly vivid yet accurate. With no backlight to cloud their impact, self-illuminating pixels achieve the deepest dark tones for crisp contrast in any light. Visuals are sharper so you can see the smallest details that your eyes would normally miss. The all-new Dynamic Tone Mapping Pro feature processes in even greater depth to enhance the picture. Previously, the quality of the footage was simply increased. The technique now spans 5,000 blocks across the entire screen for more dazzling HDR down to the last detail. The 5th generation A9 AI processor converts 2-channel audio into virtual 7.1.2-channel sound. Feel the action and chaos around you as if you were the main character in the movie. Need some movie night inspiration? ThinQ makes recommendations based on your taste. Everyone at home can create their own profile to quickly dive into their favorite series and receive personalized notifications for news and sports events. With such a narrow frame, you can fully immerse yourself in the picture without anything to distract your gaze. The incredibly slim design fits perfectly into your home with the stylish floor stand and Gallery stand. Whether you need a display for gaming or home theater, with sizes from 42 inches to 83 inches, you always have a perfect choice. Dolby Vision IQ and Dolby Atmos join forces to offer you a sensationally immersive experience. Using LG's 5th generation A9 AI processor, Dolby Vision IQ with Precision Detail adds exceptional depth and brings out subtle textures. Elevate your game with the industry's first TVs to support Dolby Vision Gaming 4K at 120Hz for smoother, more realistic gameplay. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support, even ultra-fast action looks clean and smooth. With the seamless addition of GeForce NOW, a whole cloud of games awaits you to play. Rediscover favorite titles and find new favorites directly from your TV.