TV, Sony XR-55X90K 55" 4K HDR TV BRAVIA, Full Array LED, Cognitive Processor XR™, XR Triluminos PRO, XR Motion Clarity™

Take picture and sound to the next level with Cognitive Processor XR. The processor in Sony BRAVIA XR TVs reproduces content as it is perceived by a human to achieve an amazing and lifelike experience. It understands how the human eye focuses, cross-analyzes images to bring depth, contrast and beautifully saturated colors to real-life images. Full Array LED powered by Cognitive Processor XR controls the backlighting of zones to reproduce realistic contrast in light and dark areas simultaneously. The intelligent processor sees the world just like you, enhancing the picture with true color and depth. Enjoy sound in precise sync with the action thanks to Acoustic Multi-Audio technology. With sound positioning speakers, picture and sound are in harmony for an immersive viewing experience. Watching sports and movies with dynamic scenes is greatly improved. Cognitive Processor XR with XR Motion Clarity analyzes the motion of several different frames at once to ensure the action is smooth, vivid and clear. Acoustic Multi-Audio includes sound-positioning speakers to ensure that high-frequency sounds come from the right place in the scene and are precisely synchronized with the action. With the X-Balanced Speaker you hear clear, high-quality sound.