TV, LG OLED55CX3LA, 55" UHD OLED, 3840x2160, DVB-C/T2/S2, Full Cinema Screen, Alpha 9 Processor, ThinQ AI + ThinQ Hub, HDR10 Pro, 4K HFR

LG OLED TV is unique thanks to its self-luminous technology. Over 100 million self-illuminating subpixels* come together to deliver the next generation of TVs. Enjoy the deepest blacks, the richest colors and the most realistic picture quality. With deep learning algorithms, the 3rd generation ?9 AI processor analyzes screen content to deliver it in the most immersive way. All adjustments are automatic, optimized for peak picture and sound, so that every TV viewing experience is exciting. Turn your TV into a central hub with ThinQ AI. LG ThinQ allows you to easily manage and control your home IoT ecosystem through natural voice recognition, you don't need a remote anymore. In addition, with built-in Google Assistant and Amazon Alexa, LG OLED TV makes life much more convenient. See movies the way they're meant to be seen - to take your breath away. Dolby Vision IQ intelligently adjusts brightness, color and contrast according to content, genre and lighting conditions. Dolby Atmos offers an immersive audio experience for maximum enjoyment of any content. The processor automatically adjusts the picture by turning off motion softening to produce a picture with the effect of full motion. Watch movies with preserved creative ideas and a cinematic experience. Enjoy all your content to cinematic standards and experience the full artistic intent of each film. Hear the best sound in the industry. Immerse yourself in the huge variety of content available on the Apple TV app and Netflix. From the latest movies, TV shows and documentaries to live sports events and more, you can find them all in one place. Just sit back and enjoy. Original shows and movies from Apple TV+. Only the premium channels you want and thousands of movies to buy or rent. Customization and expert selection, so you'll find the best available. And all this in the Apple TV app. Being the first TV in the industry to offer support for NVIDIA G-SYNC compatibility, LG OLED is the ultimate choice for gaming. All your PC games will be clearer, with smoother motion and less stuttering, lag and judder. Be on the winning side with the ultimate gaming TV. The higher frame rate, VRR (Variable Refresh Rate), ALLM (Automatic Low Latency Mode) and eARC (Enhanced Audio Return Channel) meet HDMI 2.1 specifications. These latest features give you high-speed, higher-resolution content and smooth, synchronized graphics. Your gaming experience is much more realistic. Master your way to victory with LG OLED TV. Thanks to low input lag and a short response time of 1ms, you're ready to play at full power with reduced blur and greater clarity. Feel part of the action with high-speed movement and fast-paced gameplay. HGiG ensures the best match of game graphics to the identified specifications and performance levels of your TV. With LG OLED, you can play a wide variety of games and be sure that the TV will display each of them in the absolute best way.