TV, Sony KD-43X81K 43" 4K HDR TV BRAVIA, Direct LED, Processor X1, Triluminos PRO, Motionflow XR 400Hz, X-Balanced Speaker, Dolby Atmos

4K HDR Processor X1 - The powerful processor uses an advanced algorithm to reduce noise and enhance detail. With an even clearer 4K signal, everything you watch is closer to 4K quality and full of lifelike color and contrast. See stunning 4K pictures with lifelike detail and texture, exclusively processed by the 4K HDR Processor X1. Images captured in 2K and even HD are upscaled to 4K level of detail by 4K X-Reality PRO through a unique 4K database. Designed to complement the sound quality and slim design of the TV with its unique new shape, the X-Balanced Speaker contributes to movies and music with clear sound. On traditional TVs, the brightness remains the same regardless of the light in the room, which means a picture that is too dark or too bright. This TV includes a light sensor that optimizes brightness to room conditions, increasing it in bright rooms and decreasing it in dark ones, for a perfect picture. Sit back and enjoy an immersive viewing experience. Ambient Optimization automatically adjusts the picture and sound according to the characteristics of the room using a light sensor. Because the frame is extremely thin, your eyes naturally focus on the picture and not around it.