TV, Sony KD-43X85K 43" 4K HDR TV BRAVIA, Direct LED, Processor X1, Triluminos PRO, Motionflow XR 800Hz, X-Balanced Speaker, Dolby Atmos

The powerful processor uses an advanced algorithm to reduce noise and enhance detail. With an even clearer 4K signal, everything you watch is closer to 4K quality and full of lifelike color and contrast. Enjoy smoother motion and transitions on this 4K Sony BRAVIA TV with a 120Hz refresh rate. Crisp details in high-motion scenes with Motionflow XR. This technology creates and inserts additional frames between the original ones by comparing basic visual factors in successive frames and calculating the fraction of a second of missing action in the sequences. Watch superb 4K picture with realistic detail and texture, exclusively supported by 4K HDR Processor X1. 2K and even HD images are upscaled to 4K levels of detail by 4K X-Reality PRO through a unique 4K database. Designed to complement the sound quality and slim design of the TV with its unique new shape, the X-Balanced Speaker contributes to movies and music with clear sound. The sound experience may change depending on the room environment. Curtains, for example, absorb sound, and objects in front of the TV can disrupt sound movement, compromising the quality of what is heard. This TV detects objects and plays enhanced sound tailored to the room. On traditional TVs, the brightness remains the same regardless of the light in the room, which means a picture that is too dark or too bright. This TV includes a light sensor that optimizes brightness to room conditions, increasing it in bright rooms and decreasing it in dark ones, for a perfect picture. Because the frame is extremely thin, your eyes naturally focus on the picture and not around it.