TV, Sony XR-50X90S 50" 4K HDR TV BRAVIA, Full Array LED, Cognitive Processor XR, XR Triluminos PRO, XR Motion Clarity, 3D Surround Upscaling

Take picture and sound to the next level with Cognitive Processor XR. The processor in Sony BRAVIA XR TVs reproduces content as it is perceived by a human to achieve an amazing and lifelike experience. It understands how the human eye focuses, cross-analyzes images to bring depth, contrast and beautifully saturated colors to real-life images. Powered by the Cognitive Processor XR, XR Triluminos Pro gives the X90S access to over a billion colors and reproduces every color with subtle real-world differences. With the wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to ensure natural nuances in every detail. Thanks to XR 4K Upscaling, you can now enjoy 4K quality regardless of the quality of the content or source you're watching. Cognitive Processor XR accesses a large amount of data, recreating lost textures and details to create a more realistic picture. Acoustic Multi-Audio includes sound-positioning speakers to ensure that high-frequency sounds come from the right place in the scene. The sound-positioning speakers on this BRAVIA XR Full Array LED TV precisely match the sound with the action on the screen for a truly immersive experience.